Brand Identity System
Vol. 01 · Est. 2026
— Crafted Boards, Honest Ingredients —

Cured&Crated

Charcuterie Co. · New England, USA
§ 01
The Statement

Cured&Crated is a modern charcuterie house built on the old principles: slow time, clean hands, and an honest pantry. Every board is a small argument for the long way around — for fats rendered patiently, for cheeses earned through years, for the quiet pleasure of a well-set table shared between people who still know how to linger.

§ 02 · Identity

The Mark

Cured&Crated
Primary Wordmark
C & C EST · 2026 CHARCUTERIE CO.
Seal · Monogram
— Crafted Since 2026 —
Cured&Crated
· Charcuterie Co. ·
Vertical Lockup
§ 03 · Palette

The Colors

Primary / Logo
Cellar Burgundy
#6B1E2C
Background / Negative
Aged Parchment
#F4EDE0
Typography / Detail
Smoked Ink
#1F1A17
Secondary Accent
Brined Olive
#6B7048
Warmth / Highlights
Cured Terra
#C8764A
Surface / Dividers
Bone White
#E8DFD0
§ 04 · Type

The Typography

Display · Fraunces
Aa
"The best meals are the ones that ask you to slow down."
Used for: headlines, product names, editorial moments. Weights 400–700. Italic for emphasis & ampersands.
Text · Work Sans
Aa
Clean, humanist, honest — the quiet counterpoint to the serif. Suitable for ingredient lists, nutritional panels, and all fine print.
Used for: body, UI, packaging specs, legal. Weights 300–700. All-caps tracked for labels.
§ 05 · Packaging

The 12oz Tray

Actual Label · 6.5" × 4" · Printed on Uncoated Kraft
Net Wt.
12 oz
No.
01
Batch
24-A
A CURATED SELECTION
Cured&Crated
— Charcuterie Co. —
The Classic
Keep
Refrigerated
Made in Small Batches · New England
Best By
05·18·26
On The Board
The Pairing
Pairs with Chianti Classico
Serves
2–3
as an appetizer
Contains: milk, tree nuts, wheat. Processed in a facility that handles soy and eggs.
§ 06 · Voice

The Words

Tagline
"Crafted Boards. Honest Ingredients."
Primary tagline, pairs with logo.
Hero Line
"The long way around is still the best way."
Campaign & hero moments.
Short Form
"Board meetings, elevated."
Social, retail endcaps.
Label Line
"Made slow. Served well."
Packaging undertext.
§ 07 · Applications

In The World

Cured&Crated
Margot Rivera
Founder & Curator
margot@curedandcrated.co · 617.555.0174
— A Board For Every Table —
Cured&Crated
Canvas Tote · 14oz
CURED & CRATED · CHARCUTERIE CO. · EST 2026 · & APPROVED
Seal Sticker · 2"
Tissue Paper · Repeat Pattern